@book {82016, title = {A Theory of Semiotics}, year = {1978}, publisher = {Indiana University Press}, organization = {Indiana University Press}, abstract = {

"...the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." -Journal of Aesthetics and Art Criticism

"...draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship...raises many fascinating questions." -Language in Society

"...a major contribution to the field of semiotic studies." -Robert Scholes, Journal of Aesthetics and Art Criticism

"...the most significant text on the subject published in the English language that I know of." -Arthur Asa Berger, Journal of Communication

Eco{\textquoteright}s treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs-communication and signification-and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.

}, isbn = {9780253202178}, author = {Umberto Eco} }